Together with a group of fellow students, I had the opportunity to work on a project for Beekse Bergen’s Light Safari. Our assignment was to create more cohesion within the Light Safari experience and ensure it better reflected the unique identity of Beekse Bergen.
We chose to introduce an overarching storytelling concept that would allow Beekse Bergen to stand out from other parks hosting similar events. As part of this concept, I developed a new visual identity and designed four original characters. Each character was visually brought to life and given a specific role within the narrative, contributing to the immersive story of Beekse Bergen.
All of this was brought together in a comprehensive concept book.
